About José Ruiz

A preeminent leader in the industries of music, television, creative arts entrepreneurship, community outreach, and education, Dr. José Valentino Ruiz is an EMMY® and GRAMMY® Award winning artist, composer, producer, audio engineer, and multi-instrumentalist celebrated for his passionate performances, versatility, and fluid expression on the flute, saxophone, bass, piano, and global percussion. José Valentino has worked for American Idol and X-Factor, produced 90 albums, scored 30+ nationally-televised commercials, & performed in over 1400 concerts. He is CEO of the multi-award-winning production company JV Music Enterprises LLC., Global Ambassador for Worldwind Music UK Ltd., Director of Global Entrepreneurship Initiatives for Diaz Music Institute (501c3), Resident Composer for Hayden 5, and Head & Inaugural Professor of Music Business & Entrepreneurship at the University of Florida.

Quincy Jones’s Legacy: Key Lessons in Music Arrangement, Production, and Social Impact for Today’s Industry Professionals

By |2024-11-06T11:56:17-05:00November 6th, 2024|Inspiration, music business, Music Industry and Entrepreneurship, Stories|

Redefining the Role of Arranger and Producer Quincy Jones, a trailblazer in the music industry, transformed the art of arrangement and production, setting standards that continue to inspire and inform today’s music professionals. More than just a gifted musician, Jones viewed his work as an arranger and producer [...]

Honoring Tom Petty: What Modern Musicians Can Learn from His Courage and Creativity

By |2024-10-31T10:35:59-05:00October 31st, 2024|Inspiration, music business, Music Industry and Entrepreneurship, Stories|

The late Tom Petty would have turned 74 last week – a week that will see milestones like the theatrical release of Cameron Crowe’s 1983 film “Tom Petty: Heartbreakers Beach Party” and the reissue of the 1982 “Long After Dark” album. The Florida singer-songwriter’s impact, seven years after his death, is [...]

From Notes to Dollars: Strategies for Monetizing Music Education Curricula

By |2024-08-28T08:32:23-05:00August 27th, 2024|Music Beyond the Classroom, music business, Musicians, Stories, Teaching, Teaching Philosophy|

Introduction: The New Paradigm of Music Education The educational world has become a complete whirlwind where music educators are breaking free from the confines of traditional classrooms. Gone are the days when teaching was all about chalkboards, sheet music, and the occasional out-of-tune piano. Now, with digital platforms [...]

❓TO COLLABORATE OR TO JOINT VENTURE❓

By |2021-08-23T06:58:38-05:00July 29th, 2021|music business, Musicians, Stories|

Many musicians love using the word “collaboration,” a scenario that so often results in one party becoming an unpaid subcontractor experiencing minuscule gains for their sole-proprietorship for the sake of another party’s scalability and benefit. Musicians: Be wary of the words, “Let’s collaborate!”  Musicians-to-musician interactions: Take time to [...]

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