Why That One Post Went Viral—And How You Can Ethically Engage More People Too

By |2025-07-01T07:56:52-05:00July 1st, 2025|Uncategorized|

By José Valentino Ruiz, Ph.D. Abstract This article explores why certain social media posts resonate deeply and generate significant engagement, not because of algorithmic tricks, but due to authenticity, purpose, and relational sincerity. Drawing from personal experience and scholarly research, it offers practical strategies for leaders, educators, and [...]

Creative Projects with People You Already Know: Leveraging Alumni, Students, and Collaborators for Powerful Results

By |2025-06-24T09:14:31-05:00June 24th, 2025|Uncategorized|

By José Valentino Ruiz, Ph.D. and Derris Lee Abstract This article explores how faculty, educators, and creative professionals can design meaningful projects by collaborating with former students, alumni, and trusted partners. Through real-world examples, the authors illustrate how resourceful, purpose-driven teamwork can yield artistic excellence, community impact, and [...]

The End of Job Titles: Embracing the Creative Leader’s Constellation Career

By |2025-06-03T09:31:05-05:00June 3rd, 2025|Uncategorized|

by José Valentino Ruiz, Ph.D. Abstract This article introduces the "constellation career" as a liberating framework for 21st-century creative leaders, arguing that embracing a multidimensional professional identity—rooted in purpose, integration, and adaptability—offers a more resilient and impactful alternative to the outdated singularity of job titles. It also presents [...]

Navigating Betrayal in the Music Industry: 10 Preventative Measures for a Life of Peace

By |2025-05-14T08:43:17-05:00May 11th, 2025|Uncategorized|

by José Valentino Ruiz, Ph.D. & Robert Acevedo Jr. Abstract This thought leadership article offers a candid, strategy-driven exploration of how music professionals can navigate betrayal in the industry with integrity, foresight, and resilience. Through ten actionable principles—framed as a Personal Announcement to protect one's artistry and preserve [...]

Confidence Is Not Arrogance: Why We Must Stop Silencing the Driven

By |2025-05-07T11:11:45-05:00May 6th, 2025|Uncategorized|

By José Valentino Ruiz, Ph.D. & Robert Acevedo Jr. Abstract This article explores the critical difference between confidence and arrogance in creative entrepreneurship, asserting that mislabeling confidence—often shaped by cultural identity and field experience—as arrogance is a systemic issue rooted in insecurity and institutional bias, and advocating instead [...]

Beyond the Music: Delivery as the Final (and Most Overlooked) Phase of Creation

By |2025-04-15T10:19:15-05:00April 15th, 2025|Uncategorized|

by Brian Bromberg & José Valentino Ruiz, Ph.D. In most artistic training — whether in music schools, production programs, or songwriting workshops — the focus rests squarely on creation. Artists are taught to compose, perform, produce, and polish. But in today’s digital-first landscape, the work doesn’t stop when [...]

Standing Tall When They Want to Cut You Down: Navigating Tall Poppy Syndrome as an Entrepreneur

By |2025-04-10T19:31:38-05:00April 10th, 2025|Uncategorized|

by Eftihia Arkoudis, D.M.A., Thaddaeus Bourne, D.M.A., & José Valentino Ruiz, Ph.D. Success is a tricky beast. You work hard, climb the ladder—whether it’s made of corporate rungs or the wild vines of entrepreneurship—and suddenly, you’re the tallest poppy in the field. Cue the shears. This little phenomenon, [...]

Why Musicianship Matters For Improving Music Business Education

By |2025-05-05T15:18:57-05:00April 10th, 2025|Uncategorized|

by José Valentino Ruiz, Ph.D. Abstract This editorial argues that blending robust musicianship with business savvy in music education creates confident, adaptable pros who thrive in today’s creative arts economy, all while keeping it real. Keywords: musicianship, music business education, experiential learning, self-efficacy, digital tools Providing the Context [...]

Helpful Financial Literacy Advice for Creative Entrepreneurs

By |2025-03-31T15:25:40-05:00March 31st, 2025|Uncategorized|

By José Valentino Ruiz, Ph.D. Abstract This editorial celebrates the surge of creative entrepreneurs launching ventures in music, design, and innovation, while offering a practical toolkit to address their widespread lack of financial literacy—focusing on budgeting, investing, and decision-making—to ensure sustainable success. Keywords: financial literacy, creative entrepreneurs, budgeting, [...]

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