Understanding B2B and B2C in the Creative Industries
by José Valentino Ruiz, Ph.D. Why Categorizing Client Requests Is Essential for Clarity and Sustainability In creative entrepreneurship, few distinctions are more critical—yet more misunderstood—than the difference between B2B (Business-to-Business) and B2C (Business-to-Consumer) services. This is not corporate jargon. It’s a practical framework that every creative professional must [...]