About José Ruiz

The 2024 Grand Prize® Winner & 10-time Global Genius® Award Winner, four-time Latin GRAMMY® Award Winner and four-time Latin GRAMMY® Award Nominee, EMMY® Award Winner, 55-time DownBeat® Music Award Winner (record holder), and 33-time Global Music® Award Winner (record holder), Dr. José Valentino Ruiz maintains a vibrant career as an internationally touring cross-genre performing and recording artist (flutist, saxophonist, and bassist), has performed 1400+ concerts as Headliner in numerous festivals, performing arts centers (including twice at Carnegie Hall), and conferences on six continents (North and South America, Africa, Europe, Asia, & Australia); led 40+ non-profit mission trips; delivered 110+ keynotes, concerts, workshops in academic sectors; consulted numerous Fortune 500 companies; produced 150+ albums and 10 documentaries; and published 80+ peer-reviewed research articles. His innovative contributions and company have significantly impacted the music industry, generating substantial value and recognition. Dr. José Valentino Ruiz holds pivotal roles as Founder & CEO of JV Music Enterprises, a serial-award-winning music enterprise where he: 1) delivers exhilarating cross-genre concerts internationally, 2) produces top-tier albums, media, and film music, and 3) offers keynotes, masterclasses, and articles for educational and business organizations. He is also Expert Columnist on Music Business & Creative Enterprise Leadership at F-flat Books; former Music Producer at Hayden5, Global Director of Entrepreneurial Initiatives at the Global Institute for Music Research, and Founder, Coordinator, and Associate Professor of the University of Florida’s Music Business & Entrepreneurship program.

The Power of a Messy Approach in Teaching Music Entrepreneurship

By |2024-11-21T14:10:04-05:00November 21st, 2024|music business, Music Industry and Entrepreneurship, Series, Stories, Teaching Philosophy|

Abstract This article advocates for a hands-on, experiential approach to teaching music entrepreneurship, highlighting the value of embracing a "messy" curriculum. The author suggests that engaging students in real-world projects, encouraging risk-taking, and normalizing failure builds the adaptability and creativity crucial for thriving in the unpredictable music industry. [...]

Quincy Jones’s Legacy: Key Lessons in Music Arrangement, Production, and Social Impact for Today’s Industry Professionals

By |2024-11-06T11:56:17-05:00November 6th, 2024|Inspiration, music business, Music Industry and Entrepreneurship, Stories|

Redefining the Role of Arranger and Producer Quincy Jones, a trailblazer in the music industry, transformed the art of arrangement and production, setting standards that continue to inspire and inform today’s music professionals. More than just a gifted musician, Jones viewed his work as an arranger and producer [...]

Honoring Tom Petty: What Modern Musicians Can Learn from His Courage and Creativity

By |2024-10-31T10:35:59-05:00October 31st, 2024|Inspiration, music business, Music Industry and Entrepreneurship, Stories|

The late Tom Petty would have turned 74 last week – a week that will see milestones like the theatrical release of Cameron Crowe’s 1983 film “Tom Petty: Heartbreakers Beach Party” and the reissue of the 1982 “Long After Dark” album. The Florida singer-songwriter’s impact, seven years after his death, is [...]

From Notes to Dollars: Strategies for Monetizing Music Education Curricula

By |2024-08-28T08:32:23-05:00August 27th, 2024|Music Beyond the Classroom, music business, Musicians, Stories, Teaching, Teaching Philosophy|

Introduction: The New Paradigm of Music Education The educational world has become a complete whirlwind where music educators are breaking free from the confines of traditional classrooms. Gone are the days when teaching was all about chalkboards, sheet music, and the occasional out-of-tune piano. Now, with digital platforms [...]

❓TO COLLABORATE OR TO JOINT VENTURE❓

By |2021-08-23T06:58:38-05:00July 29th, 2021|music business, Musicians, Stories|

Many musicians love using the word “collaboration,” a scenario that so often results in one party becoming an unpaid subcontractor experiencing minuscule gains for their sole-proprietorship for the sake of another party’s scalability and benefit. Musicians: Be wary of the words, “Let’s collaborate!”  Musicians-to-musician interactions: Take time to [...]

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