By Hannah Chuckas, José Valentino Ruiz, Ph.D., Corey Burton, M.M. Abstract This article explores the evolving financial landscape of the music industry, analyzing how artists generate revenue through live performances, digital streaming, and merchandise sales while highlighting strategies for maximizing profitability and sustaining long-term careers. Keywords: music industry, [...]
by Emilie Park, José Valentino Ruiz, & Corey Burton Abstract This article explores how budgeting constraints influence the success and profitability of music events, examining key challenges, strategies for maximizing revenue, the role of sponsorships, and emerging trends in event planning, while offering practical advice for aspiring music [...]
by José Valentino Ruiz, Ph.D.; Theresse Racpan; Aishani Lahiri; and Eftihia Arkoudis, D.M.A. Abstract This editorial explores the intersection of artificial intelligence and music, examining its impact on authenticity, audience engagement, artistic integrity, copyright law, labeling standards, music careers, genre evolution, and cultural identity, while emphasizing the need [...]
By José Valentino Ruiz, Ph.D. & Thaddaeus Bourne, D.M.A. Abstract This editorial discusses how arts entrepreneurship serves as a powerful mechanism for community development, bridging economic, educational, and cultural gaps through strategic partnerships and creative initiatives. By fostering accessibility, mentorship, and sustainable models, arts entrepreneurs empower underserved communities, [...]
As I write this post, I am reflecting on the latest turn of events over the last couple of weeks. While some decisions have been made that will directly impact the work that we do as teachers, other decisions are threatening the very identity of who our students [...]
by Danielle Rothschild & José Valentino Ruiz, Ph.D. Abstract This editorial examines the evolution, impact, and practical applications of orchestral fusion—the integration of live orchestras, digital orchestration tools, and classical instrumentation within mainstream music. Tracing its historical development from classical traditions to jazz, film scores, and contemporary popular [...]
by José Valentino Ruiz, Ph.D. Abstract This editorial explores the unseen dynamics influencing entrepreneurial choices, the necessity of financial literacy in arts education, and the importance of respecting both personal and financial considerations when collaborating with creative entrepreneurs. Keywords: Entrepreneurship, Creative Industries, Financial Literacy, Arts Education, Family Dynamics, [...]
Abstract The purpose of this editorial is to introduce the 4 C’s Framework—Content, Creativity, Command, and Continuity—as a structured approach for lead vocalists to enhance cohesion and performance in small ensembles. Drawing on my experience as a Music Director, this framework addresses common challenges in gospel and commercial [...]
Abstract Drawing on wisdom from business leaders and philosophers, it provides practical advice on documenting interactions, the risks of litigation, and the value of taking the high road, ensuring that creative entrepreneurs can navigate adversity without sacrificing their long-term reputation. Keywords: creative entrepreneurship, bad business, transparency, contract disputes, [...]
Abstract This editorial explores five key strategies—prioritization, delegation, systemization, boundary-setting, and creative reconnection—to help creatives avoid burnout and build sustainable careers. Drawing on productivity frameworks, psychological research, and real-world case studies, this piece offers practical solutions for balancing artistic ambition with entrepreneurial success. Keywords: Creative entrepreneurship, productivity strategies, [...]