Broadcast to Podcast: Lessons from radio for an online music education

Description

Whether over traditional airwaves or streamed through the cloud, the art of radio speaks to generations of listeners throughout the world. This book gives readers the knowledge they need to understand, appreciate, and create the art of radio production from broadcast to podcast. 

Who listens to radio? Apparently, everyone! It was reported by analytics powerhouse Nielsen in 2019 that AM/FM radio had a monthly audience reach of 272 million unique listeners in the United States, including 95% of the Millennial population. That’s far more than social media (≈ 180M), e-commerce (≈ 144M), and sports websites (≈ 58M). Among the 143,560,869 monthly users of video sites are a growing number of bloggers, podcasters, and taste makers who offer a visual look into an otherwise ready-for-radio audio production. These video versions of broadcast and podcast productions let amateurs and hobbyists see behind-the-scenes techniques and make for a great watch.  

Learning the industry can be rewarding in several ways. Creating radio shows and podcasts are a creative and fun way to interact with friends and those with similar interests. Many of us have probably had an idea for a playlist, topic for discussion, or have wanted to create a fun, new persona. Once you have some ideas, creating a 15-minute, half-hour, or full-hour show can be easily completed with a little guidance. Throughout this book will be step-by-step instructions (lesson plans) for how to format and organize your show based on the type of listening experience you are trying to create. Teachers, students, hobbyists, and amateurs will learn how to craft their skills to make professional-quality broadcasts and podcasts to share with the world. This book gives readers the knowledge they need to understand, appreciate, and create the art of radio production from broadcast to podcast. Throughout this book will be step-by-step instructions (lesson plans) for how to format and organize your show based on the type of listening experience you are trying to create. Teachers, students, hobbyists, and amateurs will learn how to craft their skills to make professional-quality broadcasts and podcasts to share with the world.