Broadcast to Podcast: Lessons from radio for an online music education

$24.00

by Patrick K. Cooper and David C. Cooper

( 154 pages)

This is an electronic resource for digital download. 

This book gives readers the knowledge they need to understand, appreciate, and create the art of radio production from broadcast to podcast. Throughout this book will be step-by-step instructions (lesson plans) for how to format and organize your show based on the type of listening experience you are trying to create. Teachers, students, hobbyists, and amateurs will learn how to craft their skills to make professional-quality broadcasts and podcasts to share with the world.

Description

Whether over traditional airwaves or streamed through the cloud, the art of radio speaks to generations of listeners throughout the world. This book gives readers the knowledge they need to understand, appreciate, and create the art of radio production from broadcast to podcast. 

Who listens to radio? Apparently, everyone! It was reported by analytics powerhouse Nielsen in 2019 that AM/FM radio had a monthly audience reach of 272 million unique listeners in the United States, including 95% of the Millennial population. That’s far more than social media (≈ 180M), e-commerce (≈ 144M), and sports websites (≈ 58M). Among the 143,560,869 monthly users of video sites are a growing number of bloggers, podcasters, and taste makers who offer a visual look into an otherwise ready-for-radio audio production. These video versions of broadcast and podcast productions let amateurs and hobbyists see behind-the-scenes techniques and make for a great watch.  

Learning the industry can be rewarding in several ways. Creating radio shows and podcasts are a creative and fun way to interact with friends and those with similar interests. Many of us have probably had an idea for a playlist, topic for discussion, or have wanted to create a fun, new persona. Once you have some ideas, creating a 15-minute, half-hour, or full-hour show can be easily completed with a little guidance. Throughout this book will be step-by-step instructions (lesson plans) for how to format and organize your show based on the type of listening experience you are trying to create. Teachers, students, hobbyists, and amateurs will learn how to craft their skills to make professional-quality broadcasts and podcasts to share with the world. This book gives readers the knowledge they need to understand, appreciate, and create the art of radio production from broadcast to podcast. Throughout this book will be step-by-step instructions (lesson plans) for how to format and organize your show based on the type of listening experience you are trying to create. Teachers, students, hobbyists, and amateurs will learn how to craft their skills to make professional-quality broadcasts and podcasts to share with the world.

Brand

David Cooper

Patrick Cooper

About the Authors

Patrick K. Cooper, Ph.D., is a social entrepreneur, educator, musician, researcher, and author from Mesa, Arizona. His publications can be found in research journals such as Psychology of Music, International Journal of Music Education, and Journal of Popular Music Education, as well as in edited volumes such as The Learner Centered Music Classroom and The Music Technology Cookbook. Cooper currently teaches at the University of South. He gives guest lectures and workshops around the country on learner-centered pedagogy, music technology, hip-hop, and psychology research.

David C. Cooper is a broadcast professional with more than 30 years of experience in the radio industryCooper developed and operated an in-house music research department for Nationwide CommunicationsHe led the call-out and auditorium music testing and served as music director for KZZP, a Parallel 1 major reporter for R&R and Billboard. Cooper has served as program director for KSLX Phoenix while hosting a successful morning show, taking the station to #1 market position. Cooper also served as operations manager for CBS Radio in Columbus, Ohio for WLVQ, WHOK, and WAZU.  

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