Abstract Concert programming extends beyond repertoire selection; it is a multidimensional process that integrates narrative structure, audience psychology, and entrepreneurial strategy to enhance the concert experience. This editorial examines the impact of narrative-driven programming, audience engagement techniques, digital interaction, and the role of humor in live performance. It [...]
Abstract This article advocates for a hands-on, experiential approach to teaching music entrepreneurship, highlighting the value of embracing a "messy" curriculum. The author suggests that engaging students in real-world projects, encouraging risk-taking, and normalizing failure builds the adaptability and creativity crucial for thriving in the unpredictable music industry. [...]
The truth about the business So many people in the music business will want to "use" you. They will use you for your talents, understanding, and skills to bring them more "prestige" and "clout" rather than for the genuine pursuit of artistic, professional, and human excellence that culminates [...]